With the solid foundation formed using the above insights, you are now in a position to actually define what services and products to offer.
There is a great deal of scope for this, and therefore a huge opportunity to distinguish your company with a unique value proposition that speaks directly to your target customer.
Regardless of whether you position yourself with a single product/service, or as an aggregator or creator of an energy ecosystem, your main focus should be those services that are normally aimed at customer retention; this way you can be sure you’re offering a ‘main course’ they are hungry for – before offering a margin-enhancing ‘dessert’. Consider possibilities such as:
- Data and Analytics platforms
- Advice and Training
- Smart export price guarantees
- Rewards program
- Dedicated client advisor
- Insight-rich dashboard
- Hedging/Market involvement possibilities
There are many options within this space for add-on solutions that create unique value propositions: provision of equipment, financial products, smart software enabled solutions (e.g. automatic switching of assets or contracts), or algorithmically-traded hedging possibilities in the spot and futures markets – to name a few.
Your unique offering will make sure that you are providing something that they grow to rely on and cannot be compared to another provider.