Another day, another sale…you have to put a lot of effort into a successful sales process.
It isn’t easy for the customer either, as they need to spend precious time selecting the right suppliers and trying to decipher various offers to make a useful comparison. That aspect in particular is always a constant concern. Do they really understand how good your offer is? You have to make multiple calls to reach your customers (so they can seriously consider your offer) - and catch them at a good time, so they are receptive.
Then there’s the paperwork: preparing personalised quotes, updating customer files, and the myriad of miscellaneous, repetitive, administrative tasks that suck every moment of spare time from your schedule. If you do manage to find any spare time, you’re probably checking your inbox, replying to endless emails, and checking LinkedIn. Or perhaps you’re on the road; going to or making your way home from meetings with customers.
These are only a couple of the small, ‘basic’ pains affecting your ‘day-to-day’. Now there are bigger issues to consider too.
With the rise of digitisation standardising many aspects of your role, the tools you need to win a sale are changing. You might also be struggling with matching your customers’ expectations - especially considering the volatility of the market. The burden of an increasingly multi-facetted buying cycle could be a particular headache as well, possibly due to your customers' varied knowledge of the energy markets.